About Us - Professional Investment Advisory Services

Who We Are

Professional Investment Advisory Services Pte Ltd (“PIAS”) is a financial advisory firm in Singapore, established in 2001 and licensed by the Monetary Authority of Singapore.

As a pioneering financial advisory firm in Singapore, PIAS has close to 25 years of operating experience, having navigated multiple market cycles. It has served over 200,000 families, supporting their financial planning needs across different life stages.

Our network

PIAS has close to 500 Financial Adviser Representatives across 29 branches in Singapore, serving over 200,000 clients, providing advice across savings, insurance and investment planning.

Financial Adviser Representatives

Branches in Singapore

Clients

Our values

In 2026, PIAS introduced a refreshed visual identity. At the heart of the new design are four leaves, each representing one of our core values.

Client First

Every decision, recommendation, and communication starts from the client's position: their needs, their concerns, their financial life.

Adviser Centricity

PIAS exists through its Financial Adviser Representatives. The firm aims to support, equip, and retain its adviser network through training, compliance support, institutional infrastructure, and access to a wide suite of providers.

Risk-Aware Culture

PIAS operates in a regulated environment and takes that seriously. Our compliance framework, Fair Dealing Commitment, and MAS licensing are the institutional governance that clients and advisers can rely on.

Collaborative Growth

PIAS' growth is tied to our employees, advisers, partners and vendors which lead to our clients’ outcomes. We grow together: through shared milestones, professional development, and collective achievement.

An approach so different, it wins awards

A testimony to the strength of our business, efforts of our professionals and most importantly the trust that you have placed with us.

Financial Advisory Partner of the Year

Awarded by Singlife Year 2024

Top Assets Under Advice (AUA) FA Firm in Singapore

Awarded by iFAST Financial Pte Ltd. Year 2013 - 2021, 2024

Top Unit Trust (UT) FA Firm in Singapore

Awarded by iFAST Financial Pte Ltd. Year 2024

Prestige Financial Advisory Firm

Awarded by Liberty Insurance Year 2024

Top Financial Advisory Partner

Awarded by Tokio Marine Life Insurance Singapore Year 2024

Million Dollar Financial Advisory Firm

Awarded by QBE Insurance (Singapore) Pte Ltd Year 2023 - 2024

Min 250,000 GWP Category (All Channels)

Awarded by Allied World Assurance Company. Ltd Year 2024