Who We Are

Who Are We

At Professional Investment Advisory Services (PIAS), we are dedicated to helping individuals, families, and businesses achieve lasting financial security and success. Since our founding over 20 years ago, PIAS had built a reputation for integrity, professionalism, and personalized financial guidance tailored to each client’s unique goals and circumstances.

With a team of experienced financial advisers and specialists, PIAS provides a comprehensive suite of services – including wealth management, retirement planning, risk management, estate planning, and investment advisory solutions. We take pride in offering objective, research-based insights and crafting strategies that align with each client’s long-term aspirations.

At PIAS, we believe that trust, transparency, and teamwork form the foundation of every successful partnership. Our client-centric approach ensures that your financial goals always come first, and our ongoing commitment to excellence drives us to continuously enhance the value we deliver.

We are licensed by the Monetary Authority of Singapore, and are a wholly-owned subsidiary of Singapore Life Ltd (Singlife).

Our vision

Our vision

To be Singapore’s leading and respected financial services brand and be recognized as the ‘preferred and chosen’ partner – for our clients, advisers, product providers and the community.

Our mission

Our mission

To be the financial life partner of our clients, delivering quality financial advice and solutions that are tailored to the needs of our discerning clients.

To provide the framework and support for our advisers to allow them to build rewarding and sustainable businesses.

Our values

These are the values that guide us as we pursue our vision and perform our mission. These values are described by the acronym PIAS itself.

Professionalism

Professionalism

Setting the professional standard for financial advice in Singapore.

Integrity

Integrity

Doing the right things.

Accountability

Accountability

Taking ownership.

Integrity

Synergy

Capitalising on our individual abilities to achieve share.

An approach so different, it wins awards

A testimony to the strength of our business, efforts of our professionals and most importantly the trust that you have placed with us.

Award

Financial Advisory Partner of the Year

Awarded by Singlife Year 2024

Award

Top Financial Advisory Firm in Life & Health

Awarded by Singlife Year 2012 - 2021

Award

Top Assets Under Advice (AUA) FA Firm in Singapore

Awarded by iFAST Financial Pte Ltd. Year 2013 - 2021, 2024

Award

Top Unit Trust (UT) FA Firm in Singapore

Awarded by iFAST Financial Pte Ltd. Year 2024

Award

Prestige Financial Advisory Firm

Awarded by Liberty Insurance Year 2024

Award

Top Financial Advisory Firm

Awarded by Manulife (Singapore) Pte Ltd. Year 2012 - 2015, 2017 – 2021

Award

Financial Advisory Firm of the Year (Gold–Weighted Premium income)

Awarded by Income Insurance Limited Year 2023

Award

Financial Advisory Firm of the Year (Gold – Life Insurance)

Awarded by Income Insurance Limited Year 2023

Award

Financial Advisory Firm of the Year (Merit - General Insurance)

Awarded by Income Insurance Limited Year 2023

Award

Top Financial Advisory Firm

Awarded by Income Insurance Limited. Year 2011, 2013 - 2022

Award

Top Financial Advisory Firm

Awarded by Sompo Insurance Singapore Pte. Ltd. Year 2015 - 2023

Award

Top Financial Advisory Partner

Awarded by Tokio Marine Life Insurance Singapore Year 2024

Award

Top FA Partnership Award Winner in Life Insurance

Awarded by Tokio Marine Life Insurance Singapore. Year 2013, 2015 - 2019, 2021 - 2022

Award

Most Profitable FA Firm Award

Awarded by QBE Insurance (Singapore) Pte Ltd 2021

Award

Chubb Craftsman Financial Advisory Firm

Awarded by Chubb Insurance Singapore Limited 2021

Award

Million Dollar Financial Advisory Firm

Awarded by QBE Insurance (Singapore) Pte Ltd Year 2023 - 2024

Award

Highest Qnect Usage Firm Award

Awarded by QBE Insurance (Singapore) Pte Ltd 2020

Award

Min 250,000 GWP Category (All Channels)

Awarded by Allied World Assurance Company. Ltd Year 2024

Award

Champion in Marine Division (FA)

Awarded by Allied World Assurance Company. Ltd Year 2018 - 2019

Award

Fast Moving Companies Award

Awarded by SME 100. Year 2017